Where we play
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The €3.2B EU mid-segment — €500 to €50,000. Most volume, least data, highest impact of AI valuation.
Masterworks chased blue-chip Warhols and proved retail appetite — 883k users, $941M AUM. We serve the segment they refuse to touch: the mid-career European artist whose work actually trades.
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Emerging · €500 – €5k
Most volume, least data, highest impact of AI valuation.
- 02
Mid-career · €5k – €50k
Our core sweet spot. Collectors here want rigour, not glamour.
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Established · €50k – €250k
Stretch segment. Galleries here often already have data.
Benelux first, Europe next. The retail appetite for transparent art exposure is already proven. The gap is who serves it.
A data flywheel that compounds.
Every valuation makes the next one better. Proprietary EU dataset. Editorial trust. Hyperlocal reach.
Different segment , different mechanics.
Why nobody else sits where we sit. A table, in ink, with the parts that usually go unsaid.
A favourable fiscal corner.
Art sits in one of the few asset classes with real tax advantages. We surface these quietly — not as advice, as context.